Markets create wealth ownership, determines
Who keeps it
The Equal Trade Model. A new way of thinking about who owns the value producers create.
My journey
From Extraction to Shared Prosperity
For years, I have worked between Europe and Africa, exploring different perspectives on development, trade and opportunity.
These experiences revealed a fundamental truth: the challenge is not only about production, but about ownership.
This insight became the foundation of the Equal Trade Model—an approach that explores how international trade can move from extraction towards value addition, shared ownership and shared prosperity.
Today, my work connects research, entrepreneurship and international partnerships to develop practical solutions for a fairer global economy.
The future will not be transformed by better intentions alone, but by better systems.
Introducing the Equal Trade Model
A framework for producer ownership, shared value, and sustainable economies.
Ownership Creates Value
Producers are owners, not just suppliers.
Value Chains That Regenerate
Systems that strengthen communities and restore ecosystems, not extract from them.
Shared Prosperity for All
Prosperity is stronger — and more durable — when it’s shared.
Sovereignty Through Industry
Nations build lasting sovereignty when they own and control key industries.
Some ideas are best explored together.
Ways we can work together
The questions explored on this website aren't only written about.
The ideas presented here have been explored in collaboration with universities, entrepreneurs, governments and producer organisations across Africa and Europe.
Current collaborations include Wageningen University & Research, Jimma University, Shone Coffee, Tuka Coffee Roasters, the Equal Trade Alliance and Africa in Motion.
Strategic Keynote
For conferences, universities and leadership events.
Topics include: The future of international trade, Rethinking global value chains, Economic sovereignty, The Equal Trade Model, Africa's industrial future, Strategic dialogue.
Strategic Keynote
For conferences, universities and leadership events.
Strategic Dialogue
For boards, ministries and executive teams.
Together we explore: How can value chains become more equitable? What does shared ownership actually look like? What role can governments play?
Strategic Dialogue
For boards, ministries and executive teams.
Innovation Workshop
For companies, NGOs and new partnerships.
Designed to Rethink existing business models, Develop practical pathways to shared value creation. Possible outcomes: partnership concepts, innovation roadmaps.
Innovation Workshop
For companies, NGOs and new partnerships.
Academic Collaboration
For universities and research institutes.
Including: Guest lectures, Research partnerships, Seminars, Living Innovation Labs, Supervision of student projects.
Academic Collaboration
For universities and research institutes.
Advisory Partnerships
For companies, NGOs and partnerships.
Longer-term strategic support: For organisations working at the intersection of trade, sustainability and international development.
Advisory Partnerships
For companies, NGOs and partnerships.